Steve · The Founder

It started witha chocolate cakein a movie and a garden in Ohio.

The sourcing, the blind judging, the refusal to cut corners, none of it was invented for a brand. It came out of one kitchen. This is where it's from.

Story time
Ohio
01. The garden

Youngest of three.
One kitchen.

My dad raised us on his own, an electrical engineer with more than a dozen patents, who grew up on a farm in Iowa. He grew ingredients at home and cooked with us out of necessity. That was just how food worked: you knew where it came from, you tasted the difference, and you didn't cut corners.

Matilda
02. How it started

A cake scene.
A kid who begged
to bake.

Baking started after I watched the cake scene in Matilda and talked my dad into letting me try it. Box mixes became pies. Pies became cook-offs: Boy Scouts, local fairs, anywhere they'd let me enter.

2013
03. The discovery

One conversation.
One ingredient.

In 2013, a mentor I met during an internship pointed me toward an ingredient that changed everything. The first version of the cookie was born that year. Then six years of iteration: tailgates, family dinners, company parties, anywhere with people to feed.

One blue ribbon.Taste alone.

Judged blind, against more than two hundred cookies, by pastry chefs who owed me nothing. It didn't win on a story. It won on a bite. That became the standard.

The founder
05 · Chicago · now

Hi, I'm Steve

I moved to Chicago in 2022, for the people I consider family. A long international project kept me from really living here. A health wake-up call in 2024 brought me back, present in the city for the first time, exploring its food scene, back at the oven with a clarity I hadn't had in years.

Verdict Goods is what came out of that.

In memory

My dad never tasted one.

He passed away before the cookie journey began. He never tried a single one I made. But the standard he taught me is in every batch that leaves the kitchen: know where it comes from, taste the difference, don't cut corners.

Dad & me

It wasn't invented for a brand.It's how I learned to eat.

The sources

Every ingredient has aname and an address.

Dad's rule was simple: know where it comes from. So the sourcing list isn't a marketing page, it's the spec sheet the kitchen bakes against. Three ingredients carry every exhibit. Here is each one, with its supplier on the record.

Blommer · Chicago, IL

The Chocolate

A Chicago name since 1939.

Blommer has made chocolate under a Chicago name since 1939. It is in this recipe for one reason: in blind side-by-sides, it kept winning.

Nordic Creamery · Westby, WI

The Butter

85% butterfat.

Cultured, 85% butterfat. Higher fat means less water, and less water is why the crumb stays dense without turning greasy. The creamery is named on the record, which means they answer for it the same way we do.

Janie's Mill · Ashkum, IL

The Flour

One mill, one grade.

Milled to order, no substitutions. Stone milling keeps the germ in the flour, which is where the flavor lives, and it's why a batch tastes like wheat instead of just texture. If the mill has a bad harvest, the drop waits.

Chicago, IL

The Kitchen

Where everything above ends up.

One kitchen, two recipes a month, batches small enough to get right. The full sourcing record for every drop is published here, named and on the record.

07 · How we judge

Four criteria. Scored blind.

Same rules as the ribbon: no names, no stories, just the cookie on the table. If a batch misses its numbers, it doesn't leave the kitchen.

Sweetness

How much the sugar leads the bite.

Richness

Butter, chocolate, weight on the tongue.

Complexity

How many things happen in one bite, and in what order.

Intensity

How long the flavor stays after the bite.